Unfortunately their flights weren’t so peaceful. Out of five balloons, three landed in Long Island (one was torn to pieces by neighbors competing for the prize), one drifted into the East River, and one floated out to sea never to return. Stubbornly, Macy’s tried the balloon release again, but in 1932 an errant balloon wrapped itself around a passing airplane’s wing, sending it into a tailspin. The balloon release plan was abandoned in 1933, the same year that parade attendance hit one million. (Source)